by RobertPalmer (Author), Greg Richards (Author)
Processes of globalisation, economic restructuring and urban redevelopment have placed events at the centre of strategies for change in cities. This title analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context.
Format: Paperback
Pages: 534
Publisher: A Butterworth-Heinemann Title
Published: 23 Apr 2010
ISBN 10: 075066987X
ISBN 13: 9780750669870