Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner)

by Graeme Martin (Author), SusanHetrick (Author)

• Used

  Paperback
  2006

  $3.29

  Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.

• New

  Paperback
  2006

  $73.26

  Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.