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Fashion Marketing: Contemporary issues

Fashion Marketing: Contemporary issues

by TonyHines (Author), Margaret Bruce (Author)

  • Used

    Paperback 2006

    $3.42
Synopsis

This exciting third edition of the highly successful Fashion Marketing features all-new content, covering every aspect of the world of fashion marketing from the global supply chain to sustainability. The twelve new chapters from fashion marketing thought leaders now include pedagogical features, as well as brand new real-life case studies. The cases, and the approach, draw from international examples to build a comprehensive picture of a global industry. New to this edition: Full colour and richly illustrated interior with photographs and reproduced adverts New table of contents: twelve thematic chapters designed to map to one-semester courses Chapters on the most current buzzwords in fashion marketing, including ethical fashion, sustainable fashion and technology A brand new companion website to aid lecturers with their teaching and students with their learning This book has been long established as the go-to text for those who want a more advanced guide to fashion marketing than you can find in other books. This updated edition with its enhanced teaching features is the perfect choice for lecturers leading fashion marketing courses, students of business or fashion, and thoughtful professionals who want an intelligent, critical understanding of their industry.

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More Information

Format: Paperback
 Pages: 352
 Edition: 2
 Publisher: A Butterworth-Heinemann Title
Published: 24 Nov 2006
ISBN 10: 0750668970
ISBN 13: 9780750668972

Author Bio
Professor Tony Hines is Chair of Doctoral Programmes at Manchester Metropolitan University, UK. His research interests are market-led supply chain strategies, and he has a particular expertise in the apparel sector. Tony has worked with a number of organizations in the UK and internationally to research and develop supply chain strategies. During the past three years he has worked with the Sri Lankan Government, the Sri Lanka Export Association and the Chartered Institute of Marketing to develop executive marketing and supply chain programmes for the Apparel Industry in Sri Lanka linked to professional marketing qualifications. He is editor of the Textile Institute Journal of Economics, Management and Marketing a position he has held since 1994. He is a leading marketing educator having taught and examined in the UK and internationally. He has held Senior Examiner positions for the Chartered Institute of Marketing. Professor of Design Management and Marketing at Manchester Business School (MBS). She is also a specialist in fashion retail marketing. Prior to joining MBS, she was Head of Textiles at UMIST and developed a suite of fashion retail programmes. Her research spans design management, product development, fashion retailing and strategic marketing. She has published 8 books and over 200 papers in these fields. Currently, her research is focused on design and innovation management in the supply chain and how innovation impacts on competitiveness in retailing. She is a Panel member of the Arts and Humanities Research Board, AHRB and the Graduate Pioneer Programme, Nesta, as well as acting as a Strategic Advisor to Hong Kong Polytechnic University. She is CEO of Indigo Retail Solutions Ltd and has developed an e-learning retail management simulation package, which is being used by Universities and companies globally. Professor Bruce holds the International Chair in Design and Marketing at ICN, Ecole de Management, University of Nancy, France.