Marketing Research and Information 2005/2006 (CIM Coursebook)

by Matthew Housden (Author)

• Used

  Paperback
  2005

  $18.71

  Elsevier/Butterworth-Heinemanns 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to MarketingOnline which is a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; receive regular tutorials on key topics from Marketing Knowledge; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their meanings. Written specifically for the Marketing Research and Information module to guide you through the 2005-2006 syllabus, each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It contains sample assessment material written exclusively for this Coursebook, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam.

• Used

  Paperback
  2008

  $3.29

  `Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.'
  Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing
  
  `Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.'
  Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates
  
  Butterworth-Heinemann's official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.
  
  Now in full colour and a new student friendly format, key information is easy to locate on each page. Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.
  
  *The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
  *Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
  *Past examination papers and examiners' reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
  *Extensive online materials support students and tutors at every stage.
  
  Based on an understanding of student and tutor needs gained in extensive research, brand new online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.
  
  INTERACTIVE, FLEXIBLE, ACCESSIBLE
  ANY TIME, ANY PLACE
  www.marketingonline.co.uk