International Cultural Tourism: management, implications and cases

by David Leslie (Author), Marianna Sigala (Author)

• New

  Paperback
  2005

  $77.42

  Provides an exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. This title presents an analysis of the demand, profiles and motivation of tourists; and an investigation of the transformational and dynamic impacts of technologies on cultural resources and products.