The Committed Enterprise: Making Vision, Values, and Branding Work

The Committed Enterprise: Making Vision, Values, and Branding Work

by Hugh Davidson (Author)

Synopsis

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them.

It details the Seven Best Practices for making vision and values work and is based on research with leaders from 125 leading enterprises worldwide. Using a unique format to allow fast track or in-depth reading the book includes hundreds of examples from enterprises as diverse as PepsiCo, Caltech, Tesco, Mayo Clinic, BP, New York Police Department, DuPont, UPS and many others.

The text is essential reading for managers, and students of strategic organisational strategy.

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More Information

Format: Paperback
Pages: 366
Edition: 2
Publisher: Routledge
Published: 08 Dec 2004

ISBN 10: 0750661992
ISBN 13: 9780750661997
Book Overview: * A systematic guide to understanding 'unstoppable' organisations, be they firms or orchestras. * Takes managing vision and values from an art to a science * Gives an unrivalled insight into managing the needs of all corporate stakeholders

Author Bio
Visiting Professor of Consumer Marketing, Cranfield University, UK. Fellow and past Chairman of the UK Marketing Society.