The No1 Ethical retailer for Books, CD’s, DVD’s & Games
30 Day Refund Guarantee

Marketing Management in Practice 2004/2005 (CIM Coursebook)

Marketing Management in Practice 2004/2005 (CIM Coursebook)

by TonyCurtis (Author), JohnWilliams (Author)

  • Used

    Paperback 2004

    $7.68
Synopsis

"Elsevier/Butterworth-Heinemanns 2004-2005 CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course.

$7.68

Save:$17.61 (70%)

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 328
 Edition: New edition
 Publisher: Butterworth-Heinemann Ltd
Published: 30 Jun 2004
ISBN 10: 0750661933
ISBN 13: 9780750661935
Book Overview: * Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2004-2005 syllabus * Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory * Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

Media Reviews
The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme. Martin Hutchins, Director, Cambridge Professional Academy Ltd (www.profacademy.com). Here in Dubai, we have delivered CIM courses for the past five years and ten intakes. We have used the Butterworth Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation. Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates
Author Bio
John Williams has taught leadership and management in a number of universities and undertaken a variety of research and consultancy projects with a diverse range of clients in the public and private sectors. His teaching and examining experience spans the range from Advanced Certificate and Diploma to Doctoral level In the course of his career he has worked in several countries in North America and Europe.