by Finola Kerrigan (Author), Mustafa Ozbilgin (Author), PeterFraser (Author)
Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.
Format: Paperback
Pages: 240
Publisher: A Butterworth-Heinemann Title
Published: 11 May 2004
ISBN 10: 0750659688
ISBN 13: 9780750659680