Arts Marketing

by Finola Kerrigan (Author), Mustafa Ozbilgin (Author), PeterFraser (Author)

Used
Paperback
2004
$5.14

Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.

Synopsis

Focuses on a variety of sectors within the arts, and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this text aims to demonstrate the effective means of marketing in specific areas of the arts.

$5.14

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More Information

Format: Paperback
Pages: 240
Publisher: A Butterworth-Heinemann Title
Published: 11 May 2004
ISBN 10: 0750659688
ISBN 13: 9780750659680

Arts Marketing

Used

$5.14

Synopsis

$5.14

More Information