by HelenMeek (Author), RichardMeek (Author), JohnEnsor (Author)
Each coursebook includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. There is free online revision and course support. Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.
Format: Paperback
Pages: 304
Edition: Revised edition
Publisher: Butterworth-Heinemann Ltd
Published: 01 Jul 2003
ISBN 10: 0750659653
ISBN 13: 9780750659659
Book Overview: * Co-written by the CIM Examiner for the Strategic Marketing Management module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.