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CIM Coursebook 03/04 Marketing Planning (CIM Workbooks 2003/04 Editions)

CIM Coursebook 03/04 Marketing Planning (CIM Workbooks 2003/04 Editions)

by RuthAshford (Author), KarenBeamish (Author)

  • Used

    Paperback 2003

    $45.00
Synopsis

Each coursebook includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Senior Examiner for the Marketing Planning module to guide you through the 2003-2004 syllabus. There is free online revision and course support. Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

$45.00

Quantity

1 in stock

More Information

Format: Paperback
 Pages: 376
 Edition: Revised edition
 Publisher: Butterworth-Heinemann Ltd
Published: 01 Jul 2003
ISBN 10: 0750659629
ISBN 13: 9780750659628
Book Overview: * Co-written by the CIM Senior Examiner for the Marketing Planning module to guide you through the 2003-2004 syllabus. * Free online revision and course support from www marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Media Reviews
The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme. Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com) We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels. Alun Epps, CIM Centre Co-ordinator, Dubai University College Always focused on the syllabus and the exam, providing examples, study tips and activities, the Butterworth- Heinemann study guides are an essential student purchase. Christopher Trotter, Senior Lecturer in Marketing, Southampton Institute. The book was a very good summary of the course presented in the classes I attended and was very good as a support for my revision. Clare Pearce, CIM Advanced Certificate Student at the Oxford College of Marketing. (Endorsement received for the 2002-2003 Marketing Operations Coursebook. This module has now become Marketing Planning in 2003.)
Author Bio
Ruth is a Principal Lecturer in Marketing and Public Relations at Manchester Metropolitan University Business School. She is the Undergraduate Programme Co-ordinator for a network of newly developed marketing and retail related degrees and is Senior Examiner for the Chartered Institute of Marketings Advanced Certificate Stage 2 Marketing Planning paper, having previously been the Senior Examiner for the Marketing Fundamentals paper. Ruth is also the Principal Examiner for University of Cambridge International Examinations for the Business Career awards (Effective Business Communications papers). Ruth teaches on a range of programmes including the MA in Public Relations and undergraduate programmes in Marketing Management, Retail Management, Advertising and Brand Management. Ruth co-authors on a number of the CIM Coursebooks published by Butterworth-Heinemann, including Marketing Planning 03/04 by Beamish and Ashford. Prior to entering academe, she was based in a management role, gaining marketing experience within the NHS and Business to Business sectors. Ruth has been awarded a PhD, which examines the area of Perceived Risk and Dental Services, from Lancaster University. Previous publications include journal papers on Marketing and Dentistry, Education Marketing, Perceived risk in the public sector, supply chain and relationship management, and educational assessment.