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CIM Coursebook 03/04 Marketing Fundamentals (CIM Workbooks 2003/04 Editions)

CIM Coursebook 03/04 Marketing Fundamentals (CIM Workbooks 2003/04 Editions)

by Geoff Lancaster (Author), Frank Withey (Author)

  • Used

    Unknown Binding 2003

    $15.51
Synopsis

Each coursebook includes access to marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Marketing in Practice module to guide you through the 2003-2004 syllabus.

$15.51

Save:$17.55 (53%)

Quantity

3 in stock

More Information

Format: Unknown Binding
 Pages: 384
 Edition: Revised edition
 Publisher: A Butterworth-Heinemann Title
Published: 01 Jul 2003
ISBN 10: 0750659572
ISBN 13: 9780750659574
Book Overview: * Written by experts in the field to guide you through the 2003-2004 syllabus. * Free online revision and course support from www marketingonline.co.uk. * Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

Media Reviews
The Butterworth-Heinemann CIM Coursebooks have become an integral part of our blended learning approach to delivering marketing qualifications. They are well aligned to the syllabus laid down by the Professional Institute showing the cross-referencing of chapters to the relevant syllabus areas, which indeed is a critical factor when attempting to study using the continuous assessment mode offered by the CIM. They are concise, easy to read, and well structured. Many of our students have commented upon what an asset these have been to the study programme. Martin Hutchins - Cambridge Professional Academy Ltd (www.profacademy.com) We have been running all twelve CIM units on the Certificate, Advanced and Diploma in Marketing for the past four years and eight intakes. We have used the Butterworth Heinemann Workbooks in their various forms since the beginning and have found them most useful as a source of recommended reading material at all three levels. Alun Epps, CIM Centre Co-ordinator, Dubai University College
Author Bio
Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.