by Mike Hyde (Author)
Each coursebook includes access to marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Marketing in Practice module to guide you through the 2003-2004 syllabus.
Format: Paperback
Pages: 240
Edition: Revised edition
Publisher: A Butterworth-Heinemann Title
Published: 01 Jul 2003
ISBN 10: 0750659564
ISBN 13: 9780750659567