CIM Coursebook 03/04 Marketing in Practice (CIM Workbooks 2003/04 Editions)

CIM Coursebook 03/04 Marketing in Practice (CIM Workbooks 2003/04 Editions)

by Mike Hyde (Author)

Synopsis

Each coursebook includes access to marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and, search the coursebook online for easy access to definitions and key concepts. It is co-written by the CIM Examiner for the Marketing in Practice module to guide you through the 2003-2004 syllabus.

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More Information

Format: Paperback
Pages: 240
Edition: Revised edition
Publisher: A Butterworth-Heinemann Title
Published: 01 Jul 2003

ISBN 10: 0750659564
ISBN 13: 9780750659567