by Gill Wood (Author), Alison Cheeseman (Author)
Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials on key topics * Search the coursebook online for easy access to definitions and key concepts
Format: Paperback
Pages: 296
Edition: Revised edition
Publisher: Butterworth-Heinemann Ltd
Published: 01 Jul 2003
ISBN 10: 0750659556
ISBN 13: 9780750659550