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Festival and Events Management: An International Arts and Culture Perspective

Festival and Events Management: An International Arts and Culture Perspective

by Martin Robertson (Editor), IanYeoman (Editor), UnaMcMahon-Beattie (Editor), JaneAli-Knight (Editor), SiobhanDrummond (Editor), Ian Yeoman (Editor)

  • Used

    Paperback 2003

    $3.24
Synopsis

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries.

With international contributions from industry and academia, the text looks at the following:
* Events & cultural environments
* Managing the arts & leisure experience
* Marketing, policies and strategies of art and leisure management

Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

$3.24

Save:$46.81 (94%)

Quantity

2 in stock

More Information

Format: Paperback
 Pages: 448
 Publisher: A Butterworth-Heinemann Title
Published: 17 Oct 2003
ISBN 10: 075065872X
ISBN 13: 9780750658720
Book Overview: * Provides practical applications, models and illustrations of the event management operation from a variety of international perspectives * Demonstrates how to manage and market the arts and leisure experience * International case studies from Europe, New Zealand, Australia and USA

Media Reviews
For all its global focus and background, this is a British management textbook at its best. It has been well cared for by its team of editors and deserves a wide readership among both students and practitioners in the field... this book will permit students to pick up specialist knowledge and insight before starting their career, and will prove both useful and beneficial.
-Dr Hans-Christian Andersen, Senior Lecturer in Cultural Tourism, Northumbria University, UK
Author Bio
Associate Professor, Victoria University, New Zealand