Marketing Finance

New
Paperback
2003
$42.13

Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.

Synopsis

Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.

$42.13

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More Information

Format: Paperback
Pages: 362
Edition: 1
Publisher: Routledge
Published: 04 Nov 2003
ISBN 10: 0750657707
ISBN 13: 9780750657709

Marketing Finance

New

$42.13

Synopsis

$42.13

More Information