International Retail Marketing: A Case Study Approach

by Christopher Moore (Author), Margaret Bruce (Author), Grete Birtwistle (Author)

Used
Paperback
2004
$3.40

Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.

Synopsis

Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.

$3.40

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More Information

Format: Paperback
Pages: 280
Publisher: A Butterworth-Heinemann Title
Published: 26 Jun 2004
ISBN 10: 0750657480
ISBN 13: 9780750657488

International Retail Marketing: A Case Study Approach

Used

$3.40

Synopsis

$3.40

More Information