Conferences and Conventions: A Global Industry (Events Management)

by TonyRogers (Author)

• Used

  Paperback
  2003

  $3.40

  Conferences and Conventions: A Global Industry is illustrated with case studies and examples from around the world, including Great Britain, Germany, Philippines, United States and Australia. It also provides reflective question at the end of each chapter so that readers can test their knowledge and reflect on the issues raised. The text looks at the following specific issues: the origins of the conference industry; business tourism and leisure tourism; the buyers and the suppliers; marketing and branding; the design of conference facilities; and, employment and people. It is a dedicated book on the conference and conventions industry - everything you need to know about the sector. It includes global range of case studies backing the theory with an applied insight into how it's done in practice. It uses a user-friendly, accessible approach that actively helps the reader to absorb and understand information.

• Used

  Paperback
  2007

  $3.40

  Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry.
  
  Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on:
  
  * Market segmentation and web marketing
  * Conference and event budgeting
  * Technology and communications, from video conferencing to web casting and pod casting
  * Corporate social responsibility and sustainable and green events.
  
  Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments.
  
  Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK