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Public Relations: Contemporary Issues and Techniques

Public Relations: Contemporary Issues and Techniques

by Paul Baines (Author)

  • Used

    Paperback 2003

    $3.27

  • New

    Paperback 2003

    $66.71
Synopsis

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.

The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:

* The use of multimedia techniques in PR
* Overseas media and the globalization of media communications
* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World Cup

The book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp.

With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

$3.27

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2 in stock

More Information

Format: Paperback
 Pages: 456
 Edition: 1
 Publisher: Routledge
Published: 19 Nov 2003
ISBN 10: 0750657243
ISBN 13: 9780750657242
Book Overview: * Features transcripts of interviews with key individuals involved in Public Relations * Dedicated guide to the myriad strategies and techniques involved in PR today. * New material reflecting the impact of new technology and the globalisation of media communications.

Media Reviews
I particularly enjoyed this book, as it provides a practical, as well as academic, insight into the public relations industry and what it takes to succeed within it. With an ever-evolving media this book provides a very useful guide for those embarking on a career in the world of public relations. A world that has provided me with a fulfilling, challenging and exciting adventure for the past 40 years. Max Clifford, Managing Director, Max Clifford Associates Public Relations.
Author Bio
Frank Jefkins was the author of the highly successful text, Public Relations Techniques, on which this book is based. He was highly regarded in the field of public relations, illustrated by his receipt of the Sir Stephen Tallents Medal from the Institute of Public Relations for 'exceptional achievement in, and contribution to, public relations practice'.