Business Strategy

Business Strategy

by David Campbell (Author), David Campbell (Author)


'Business Strategy: an introduction' is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed.

The following features are included:

* A comprehensive introduction to the subjects of business strategy and strategic management
* Complex issues explained in a straightforward way for students new to this topic
* Student friendly learning features throughout
* Case studies of varying lengths with questions included for assignment and seminar work
* A discussion of both traditional theory and the most recent research in the field

This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated. A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject.

A web-based Tutor Resource Site accompanies the book.


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More Information

Format: Paperback
Pages: 502
Edition: 2
Publisher: Routledge
Published: 09 Jul 2002

ISBN 10: 0750655690
ISBN 13: 9780750655699
Book Overview: * Now a stronger emphasis on learning objectives,chapter summaries and review and discussion questions to consolidate learning * Comprehensive but clear coverage of the topic area provides concise study route for modular students * New chapters on business ethics, and types/levels of strategy added to enable closer link in with course structure and content

Media Reviews
'A clear and concise summary of many of the key concepts in Strategic Management. It should be of real value to students especially in the run up to exams.'

Professor David Parker, Aston University.
Author Bio
David Campbell is senior lecturer in strategic management at Newcastle Business School, University of Northumbria at Newcastle. He is the author of several books including 'Business Strategy' and 'Organizations and the Business Environment'. His research interests include business ethics and social and environmental accounting. George Stonehouse is also visiting professor in international strategic management, at the University of Zhengzhou, People's Republic of China. His research interests include globalisation, knowledge-based strategy and organisational learning.