International Cases in Tourism Management

International Cases in Tourism Management

by Susan Horner (Author)

Synopsis

Intended for tutors and students of tourism, this work includes features such as: profiles of individual companies; case studies on destination management and marketing; material on different management functions in tourism, such as marketing and human resource management; and more. It includes case studies supplemented by exercises and questions.

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More Information

Format: Paperback
Pages: 410
Edition: 1
Publisher: Routledge
Published: 09 Dec 2003

ISBN 10: 0750655143
ISBN 13: 9780750655149