Wine Marketing

by C. Michael Hall (Author), Richard Mitchell (Author)

• Used

  Paperback
  2007

  $3.47

  Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:
  
  * 'How to' and 'how not to' case studies based on international examples
  * A guide to further reading and websites
  * 'Issues to consider when marketing' section as a means of self-evaluation
  
  'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.