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Creating Value: Successful Business Strategies, Second Edition

Creating Value: Successful Business Strategies, Second Edition

by Shiv S. Mathur (Author)

  • Used

    Paperback 2001

    $3.48
Synopsis

'Creating Value through Business Strategy' is the new edition of 'Creating Value: Shaping Tomorrow's Business', winner of the MCA price for best management in 1997.

This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

$3.48

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More Information

Format: Paperback
 Pages: 394
 Edition: 2
 Publisher: Routledge
Published: 20 Sep 2001
ISBN 10: 0750653639
ISBN 13: 9780750653633
Book Overview: Highly-acclaimed first edition, 'Creating Value: Shaping Tomorrow's Business', was winner of the MCA price for best management in 1997. Innovative, customer-led view of strategy that includes new examples and updated material. Controversially plays down the role of the international and global given the revolution in communications including the internet.

Media Reviews
'an innovative, customer-led approach to strategy'
David J. Collis, Harvard Business School

'..stimulating, insightful, and challenges conventional thinking.'
Robert Grant, Professor of Management, Georgetown University, USA

'Rigorous, clear and well-argued'.
Patrick Barwise, Professor of Management and Marketing, London Business School.
Author Bio
Shiv S. Mathur MSc, PhD (London Business School) is Emeritus Fellow at Cass Business School, where he was founder director of the Centre for the Study of Financial Institutions. He has held appointments at London Business School and was a visiting professor at Georgetown University. A former corporate planner, he has written several articles on marketing and strategy and is co-author of 'Creating Value: Shaping Tomorrow's Business' (Butterworth-Heinemann, 1997, 2e 2001), which won the Management Consultancies' Association's prize for the best management book of 1997. Alfred Kenyon: MA Oxon (PPE), Chartered Accountant (FCA) and Fellow of the Association of Corporate Treasurers (FCT). After a career in industrial financial management, he taught MBA students for twelve years at Cass Business School. He published two books on currency risk management with Wiley and Blackwell's and co-authored several articles on strategy with Shiv Mathur, together with 'Creating Value: Shaping Tomorrow's Business' (Butterworth-Heinemann, 1997, 2e 2001), which won the Management Consultancies' Association's prize for the best management book of 1997. He died in 2006.