Diploma Case Study Book 2001-2002: Analysis and Decision (CIM Coursebook)

by Ashok Ranchhod (Author)

• Used

  Paperback
  2001

  $29.48

  This text is a coursebook specifically tailored for students undertaking the Analysis and Decision module of the CIM Diploma. Written by the CIM Senior Examiner for the Diploma Analysis and Decision (Case Study) module, the book is completely revised and updated to fit in with the syllabus. It is also officially endorsed by the CIM and approved by the CIM Chief Examiner. This new edition contains: a firmly international perspective; new material to cover e-marketing issues; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.