Strategic Marketing Management 2001-2002: Planning and Control (CIM Coursebook)

Strategic Marketing Management 2001-2002: Planning and Control (CIM Coursebook)

by HelenMeek (Author)

Synopsis

This text is a coursebook tailored specifically for students undertaking the Planning and Control module of the CIM Diploma. The book is officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure. The text contains: a firmly international perspective; material to cover e-marketing issues; up-to-date examples and case-studies to illustrate the theory; text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.

$44.25

Quantity

1 in stock

More Information

Format: Paperback
Pages: 312
Edition: illustrated edition
Publisher: Butterworth-Heinemann Ltd
Published: 01 Jun 2001

ISBN 10: 0750653132
ISBN 13: 9780750653138