Marketing in Practice 2001-2002 (CIM Coursebook)

by Mike Hyde (Author)

• Used

  Paperback
  2001

  $44.95

  This text is a coursebook tailored specifically for students undertaking the Marketing in Practice module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing in Practice module, the book is completely revised and updated to fit in with the syllabus. The book is also officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure. The new edition of this text contains: a firmly international perspective; new material to cover budgeting, gathering material across borders and e-marketing issues; a completely revised Continuous Assessment unit; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.

• Used

  Paperback
  2000

  $8.94

  This volume is specifically developed and written for students taking the Marketing in Practice module of the CIM Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.