Marketing Logistics 2ed (Chartered Institute of Marketing (Paperback))

by Martin Christopher (Author), Martin Christopher (Author)

• Used

  Paperback
  2003

  $3.24

  This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
  
  As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
  
  This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

• Used

  Paperback
  1997

  $3.53

  Marketing Logistics, written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability. In today's volatile marketplace there is growing evidence that the way in which we service customers can make the difference between winning and losing the sale. The logistics process is an essential route to adding value to the product or service that companies provide. Marketing Logistics shows how logistics strategy can be used to gain significant competitive advantage and increased profitability. By using examples from leading-edge companies around the world Martin Christopher establishes logistics management at the core of a company's marketing strategy. Marketing Logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practising executives as well as students in mind. It is of particular relevance to students on the CIM Diploma course, MBA and BA courses as well as CIPS and Institute of Logistics students. Written by Europe's leading expert in the field of marketing logisticsFocuses on the critical interface between marketing and logisticsHighlights the importance of logistics in creating customer value and hence customer satisfaction and retention.

• New

  Paperback
  2003

  $52.16

  This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved.
  
  As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.
  
  This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.