CIM Coursebook 00/01: Diploma Case Study Book: Analysis and Decision (CIM Diploma Workbook S.)

by Author Unknown (Author), Author Unknown (Author)

• Used

  Illustrated
  2000

  $114.37

  This volume is specifically developed and written for students taking the Analysis and Decision (Case Study) module of the CIM Diploma. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.

• Used

  Paperback
  2001

  $29.33

  This text is a coursebook specifically tailored for students undertaking the Analysis and Decision module of the CIM Diploma. Written by the CIM Senior Examiner for the Diploma Analysis and Decision (Case Study) module, the book is completely revised and updated to fit in with the syllabus. It is also officially endorsed by the CIM and approved by the CIM Chief Examiner. This new edition contains: a firmly international perspective; new material to cover e-marketing issues; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.