Strategic Marketing Management 2000-2001: Planning and Control: CIM Coursebook 00/01 (CIM Diploma Workbook)

by PaulFifield (Author), Colin Gilligan (Author)

• Used

  Paperback
  2000

  $3.75

  This volume is specifically developed and written for students taking the Planning and Control module of the CIM Diploma. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.