Marketing Operations 2000-2001 (CIM Advanced Certificate Workbook)

Marketing Operations 2000-2001 (CIM Advanced Certificate Workbook)

by Mike Worsam (Author)

Synopsis

This volume is specifically developed and written for students taking the Marketing Operations module of the CIM Advanced Certificate. This book, as with the others in the series, has been revised to match the 2000 syllabus for the CIM qualifications. It is designed to help you pass the professional examination, and give you practical marketing knowledge for further use in your career. It includes examination papers, specimen answers, a glossary of key terms, and an interactive text with questions, activities, and highlighted key points.

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More Information

Format: Paperback
Pages: 400
Edition: Revised edition
Publisher: Butterworth-Heinemann Ltd
Published: 12 Jun 2000

ISBN 10: 075064916X
ISBN 13: 9780750649162