Events Management

by Conrad Lashley (Series Editor), Glenn Bowdin (Author), Conrad Lashley (Series Editor), Ian McDonnell (Author), William O'Toole (Author), Johnny Allen (Author)

• Used

  Paperback
  2001

  $3.20

  Events Management is full of real-life case studies which illustrate key concepts and place theroy in a practical context. Examples include the Edinburgh Festival, Glastonbury, Notting Hill Carnival, Open Golf Championship and the Cheltenham Festival. The book: * Introduces the concepts of special event planning and management * Discusses the key components for staging an event, and covers the whol;e process from creation to evaluation * Examines the event industry within its broader business context * Provides an effective guide for producers of special events * Contains learning objectives and review questions to consolidate learning