Franchising Hospitality Services (Hospitality, Leisure and Tourism)

by Conrad Lashley (Editor), Alison Morrison (Editor)

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  2000

  $7.18

  Provides an overview of the issues, debates and challenges associated with business franchising. This text looks at the issues from both an academic and practitioner perspective, in the first part and then looks at service sector groups in the hospitality industry, such as hotels, leisure and catering in the second part.