Business Strategy: An Introduction

Business Strategy: An Introduction

by David Campbell (Author), George Stonehouse (Author), David Campbell (Author)

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More Information

Format: Paperback
Pages: 352
Edition: Manual
Publisher: A Butterworth-Heinemann Title
Published: 21 May 1999

ISBN 10: 0750642076
ISBN 13: 9780750642071

Media Reviews
'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams'
Professor David Parker, Aston University

'A useful, compact, but informative text'
William Sutherland, Lecturer, Aberdeen Business School