Fundamentals of Corporate Communications (Chartered Institute of Marketing (Paperback))

by RichardDolphin (Author)

• New

  Hardcover
  1998

  $72.43

  Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.