by Peter Doyle (Author)
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
Format: Paperback
Pages: 240
Edition: 1
Publisher: Routledge
Published: 10 Nov 1998
ISBN 10: 0750641215
ISBN 13: 9780750641210