by Michael Baker (Editor), Michael Baker (Editor)
This revised fourth edition has several rewritten chapters reflecting current trends and serves as a reference work and textbook for both students and practitioners. It explains the nature of the marketing function, its managerial application and its contribution to corporate success.
Format: Paperback
Pages: 718
Edition: 4
Publisher: A Butterworth-Heinemann Title
Published: 30 Apr 1999
ISBN 10: 0750641142
ISBN 13: 9780750641142