Marketing Book (CIM Professional Development)

Marketing Book (CIM Professional Development)

by Michael Baker (Editor), Michael Baker (Editor)

Synopsis

This revised fourth edition has several rewritten chapters reflecting current trends and serves as a reference work and textbook for both students and practitioners. It explains the nature of the marketing function, its managerial application and its contribution to corporate success.

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Quantity

2 in stock

More Information

Format: Paperback
Pages: 718
Edition: 4
Publisher: A Butterworth-Heinemann Title
Published: 30 Apr 1999

ISBN 10: 0750641142
ISBN 13: 9780750641142

Media Reviews
'[The] continuous evolution of The Marketing Book will ensure that it will continue to occupy an enviable position amongst those volumes seeking to act as a source book for those from outside the confines of marketing and for those readers setting out on a career in marketing.' - Journal of Marketing Management, July 1995 '..this text certainly deserves to be on the desk of anyone who aspires to be a marketing manager, and certainly on the book shelves of anyone who is practising a significant marketing role in their organisation.' - Books for MBAs, April 1996

The Marketing Book is a massive reference work comprehensively covering the key issues in marketing today.
Allianz Global Risk Report 2/2001