Marketing Communications Strategy 98/99 (CIM Student Workbook S.: Diploma)

by Author Unknown (Author), Author Unknown (Author)

• Used

  Paperback
  1998

  $11.85

• Used

  Paperback
  1996

  $127.47

  Written for students studying for the Marketing Comunications Strategy module in the CIM Certification, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.