International Marketing Strategy 98/99 (CIM Student Workbook S.: Diploma)

by Keith Lewis (Author), Paul Fifield (Author)

• Used

  Paperback
  1998

  $4.42

  Published on behalf of The Chartered Institute of Marketing (UK), which markets itself as the world's largest professional marketing management body, the workbook offers study support for students seeking certification in this CIM course module. Includes recent exams with answers and examiner's comments, a glossary covering terms from 4Ps/7Ps to World Trade Organization , and tables and figures related to wooing the international market.