Strategic Marketing Management 1998-99 (CIM Student Workbook: Diploma)

by N/A

• Used

  Paperback
  1998

  $11.54

• Used

  Paperback
  1996

  $6.09

  Written for students studying for the CIM Diploma, this text aims to help readers to pass the exam first time. It contains unit objectives to make planning study time easier, unit tasks and questions to test knowledge, practcial examples and case studies to relate theory to practice, chapter summaries, revision tips, and a glossary of terms.