Business Awareness for Optometrist: A Primer

Business Awareness for Optometrist: A Primer

by NizarHirjiPhDMBABscFCOptomFAAOFIMgt (Author), NizarHirjiPhDMBABscFCOptomFAAOFIMgt (Author)

Synopsis

This book will equip the student and all those starting out in the optometric field with the basic business insight necessary for setting up in practice and to begin understanding the commercial aspects of the optical industry. Covering issues from employing staff to marketing; practice layout and design to aspects of the law, this text is an indispensible practical handbook for student and practitioner optometrists and dispensing opticians.

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More Information

Format: Paperback
Pages: 114
Publisher: Butterworth-Heinemann
Published: 29 Mar 1999

ISBN 10: 075063961X
ISBN 13: 9780750639613

Media Reviews
Congratulations to Butterworth Heinemann for a great production job. The size, design, typeface etc are such that the book has the right feel for what it is a light and easy introductory primer. The cover is great certain to catch attention. I am sure it will do very well for you . Professor Nathan Efron, UMIST, UK.