IMOLP Customer Focus: Workbook 4 (Institute of Management Open Learning Programme S.)

by Gareth Lewis BSc (Hons) PGCE MSc MIPD (Author), THE INSTITUTE OF MANAGEMENT (Author)

• Used

  Paperback
  1997

  $11.69

  Objectives | by the end of this workbook you should be able to: * Understand your customers: who they are and what they need * Understand the relationship between price, cost and value * Manage your customers so that they return * Plan operational activities to meet customer requirements.