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Relationship Marketing: Text and Cases (CIM Professional Development S.)

Relationship Marketing: Text and Cases (CIM Professional Development S.)

by Martin Christopher (Author), Adrian Payne (Author), Moira Clark (Author), Martin Christopher (Author), Adrian Payne (Author), Moira Clark (Author), Helen Peck (Author)

  • Used

    Hardcover 1999

    $3.25
Synopsis

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

$3.25

Save:$69.58 (96%)

Quantity

1 in stock

More Information

Format: Hardcover
 Pages: 524
 Edition: 1
 Publisher: Routledge
Published: 13 May 1999
ISBN 10: 0750636262
ISBN 13: 9780750636261

Author Bio
Moira Clark is Director of the CRM Research Forum at Cranfield School of Management, Cranfield University. She also serves as a consultant to a number of leading international companies. Her major area of research an consulting is in Customer Relationship Management, Relationship Marketing and the drivers of Customer Retention. Moira is a judge for the prestigious Unisys and Management Today Service Excellence awards. She is also a frequent keynote speaker at many public and in-company seminars and conferences around the world. Dr Adrian Payne is Professor of Services & Relationship Marketing and Director of the Centre for CRM at Cranfield School of Management, UK. He is an author of ten books on Relationship Marketing, CRM and Marketing Strategy. He undertakes research, gives keynote presentations, runs workshops and consults globally in CRM, relationship marketing and customer retention strategies. Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.