Strategic Marketing Management 1997-98 (CIM Student Workbook S.: Diploma)

Strategic Marketing Management 1997-98 (CIM Student Workbook S.: Diploma)

by PaulFifield (Author), Colin Gilligan (Author)

Synopsis

Written specifically for students studying for the CIM Diploma. The unit presents practical examples and case studies relating theory to practice; helpful questions; succinct chapter summaries and revision tips to get through the exam.

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More Information

Format: Paperback
Pages: 256
Publisher: Butterworth-Heinemann Ltd
Published: Oct 1997

ISBN 10: 0750635819
ISBN 13: 9780750635813