by David Jobber (Author)
A guide to the latest thinking in the field of selling, sales management and strategy. The chapter contributors have been chosen for their practical work-based experience in sales as well as their knowledge of selling and sales strategy. A key feature of this book is the coverage of contemporary sales topics such as: key account management; telemarketing; trade marketing; relationship management; commercial negotiations; and information technology applications in sales. The approach taken is to provide actionable ideas, principles, frameworks and suggestions to enhance sales performance.
Format: Paperback
Pages: 352
Publisher: Butterworth-Heinemann Ltd
Published: 08 Oct 1997
ISBN 10: 0750631163
ISBN 13: 9780750631167