by Mike Johnson (Author)
Provides a critical 'snapshot' of the major management fashions and fads influencing business strategy. This book offers managers a balanced view based on evidence rather than missionary zeal, so that they can be better informed. Including checklists for action, it features first-hand views from managers at the chalkface.
Format: Paperback
Pages: 168
Edition: 1st
Publisher: Butterworth-Heinemann Ltd
Published: 19 Jun 1997
ISBN 10: 0750628758
ISBN 13: 9780750628754