Organizations and the Business Environment

Organizations and the Business Environment

by David Campbell (Author)

Synopsis

This is a comprehensive core text covering the syllabus for units on business organizations and the external business environment. It is ideal for students studying these units on business degrees, HNC/Ds in business and finance and CMS and DMS courses. Organizations and the Business Environment is divided into three sections. Firstly a study of Business Organizations covers topics from organizational and managerial theories, objectives and culture to an examination of the various functions in a modern business organization. Then the Micro Business Environment looks at various aspects of a business in relation to its immediate environment i.e. its industry competitors, suppliers and customers. Finally the Macro Business Environment looks at the political environment, including a detailed study of the structures, objectives and influences of the European Union, then goes on to examine legal structures, macroeconomic, sociological and technological influences.

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More Information

Format: Paperback
Pages: 448
Publisher: A Butterworth-Heinemann Title
Published: 17 Apr 1997

ISBN 10: 0750627603
ISBN 13: 9780750627603
Book Overview: covers substantially more material than other texts in this area all chapters contain in-chapter questions, activities and assignments a strong emphasis on case materials to enable students to witness how theory is worked out in business organizations

Media Reviews
'An excellent book.....good use of learning objectives, questions and potential assignments' Paul Blakey, Lecturer, University College of Warrington