by David Campbell (Author)
This is a comprehensive core text covering the syllabus for units on business organizations and the external business environment. It is ideal for students studying these units on business degrees, HNC/Ds in business and finance and CMS and DMS courses. Organizations and the Business Environment is divided into three sections. Firstly a study of Business Organizations covers topics from organizational and managerial theories, objectives and culture to an examination of the various functions in a modern business organization. Then the Micro Business Environment looks at various aspects of a business in relation to its immediate environment i.e. its industry competitors, suppliers and customers. Finally the Macro Business Environment looks at the political environment, including a detailed study of the structures, objectives and influences of the European Union, then goes on to examine legal structures, macroeconomic, sociological and technological influences.
Format: Paperback
Pages: 448
Publisher: A Butterworth-Heinemann Title
Published: 17 Apr 1997
ISBN 10: 0750627603
ISBN 13: 9780750627603
Book Overview: covers substantially more material than other texts in this area all chapters contain in-chapter questions, activities and assignments a strong emphasis on case materials to enable students to witness how theory is worked out in business organizations