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The Royal Mail Guide to Direct Mail (Marketing Series: Practitioner)

The Royal Mail Guide to Direct Mail (Marketing Series: Practitioner)

by Dr. Brian F. Thomas (Author)

$3.28

Save:$19.49 (86%)

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2 in stock

More Information

Format: Paperback
 Pages: 306
 Edition: First Edition
 Publisher: Butterworth-Heinemann Ltd
Published: 31 Mar 1996
ISBN 10: 0750627476
ISBN 13: 9780750627474

Media Reviews
'...a DIY manual for managers, packed with tips and takes the reader through every stage of a direct mail campaign.' - The Bookseller, March 1996

'..a practical approach.'


, Xerox Corp,
Co-author of The Social Life of Information
What is it that makes up such a springboard story? The author vividly and openly shares with us his experiences within the bank andF