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The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)

The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)

by Chris Noonan (Author)

  • Used

    Hardcover 1996

    $158.40
Synopsis

This is a guide to the problems faced by exporting companies when they set up overseas. It provides logical and practical explanations of export-market management steps and features case studies. Each chapter contains bullet-point lists and check lists.

$158.40

Quantity

1 in stock

More Information

Format: Hardcover
 Pages: 600
 Publisher: A Butterworth-Heinemann Title
Published: 27 Mar 1996
ISBN 10: 0750625732
ISBN 13: 9780750625739

Media Reviews
'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'
From the foreword by Ian Campbell, Director-General of the Institute of Export