New Product Development: An Introduction to a Multifunctional Process

by TimJones (Author)

• Used

  Paperback
  1996

  $4.66

  This text provides a unique cross-discipline approach to new product development. It looks at product development from all angles - research, design, engineering, marketing - and then, in turn, by management, purchasing, finance and quality personnel. It looks at the key stages and functions involved and discusses the contribution of each discipline, and points towards a means of encouraging effective co-operation.