Essential Strategic Management: From Modernism to Pragmatism

Essential Strategic Management: From Modernism to Pragmatism

by Adrian Woods (Author), PaulJoyce (Author)

Synopsis

This text presents the major theories and concepts of strategic management, complementing those books concentrating on techniques and case studies. It connects strategic management to the debates of the business world, paying attention to the proliferation of new cure all strategies, such as thriving on chaos , strategic networks and re-engineering . Boxed research capsules give summaries of research studies, and worksheets help students carry out analyses of case studies or real companies. These add to the purpose of the book, which is to bring out the diversity of approaches to strategic management and provide understanding of their essential features.

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More Information

Format: Paperback
Pages: 224
Publisher: Butterworth-Heinemann Ltd
Published: 31 May 1996

ISBN 10: 0750623837
ISBN 13: 9780750623834

Media Reviews
'In my opinion this would be a valuable additional text to both postgraduate management students and final year undergraduates on business programmes.' Professor Peter Franklin, Nottingham Trent University

'A number of specially designed work-sheets for students and managers
wishing to work through the techniques. Useful for students taking
courses, including DMS and MBA.'